Art is not about “he, she, or me” — it’s about “we.” It ripples and flows in ways that increase the cultural capital of our region, support tourism, bolster development, create jobs, and forge human connections. Washington’s professional theatres anchor and have been the driving force in the revitalization of The Penn Quarter, 14th Street, downtown Bethesda, H Street NE, and Shirlington among many other areas. And, of course, theatre—and the arts more broadly—promotes connection and understanding, which naturally enhances any community.
At theatreWashington, we harness the power of the economic engine generated by the professional theatre and—by building audiences for over 80 area professional theatres—we help to drive business to the shops, restaurants, garages and galleries in all area neighborhoods making them vibrant, desirable places to live, work, and play.
No organization has ever done what we do—telling the story of Washington theatre: its vibrancy, its audiences, its importance as a conduit to connectivity, and its startling effect on our regional economy.
Representative programs include:
The ultimate online resource for what’s playing on Washington stages. Features include Washington’s only show-selector system to seek and sort productions based on specific interests, extensive information about productions and artists, as well as fascinating stories from behind the scenes.
Helen Hayes Recommended
A real-time endorsement for theatres to promote exceptional work and cultivate audiences while their productions are still running.
The Washington Theatre Guide
A comprehensive directory, widely distributed throughout the region, detailing theatre information, festivals, neighborhoods, and much more. Click here for more information and to see the online edition of the Washington Theatre Guide.
The perfect gift to introduce — or re-introduce — family and friends to the experience of live theatre via gift certificates valid at over 40 Washington-area professional theatres. TixCertificates can be purchased by clicking here.
Washington Audience Development Initiative
Multi-layered marketing and awareness campaigns that promote Washington theatre regionally and nationally as a world-class theatre destination.
Washington Collaborative Audience Database
A comprehensive database culled from almost 40 participating theatres providing up-to-date analysis to ensure marketing efficiency and patron retention while reducing duplicative efforts and excess costs.
Intrinsic Impact Study
An unprecedented nationwide study of prestigious theatre companies, mentored regionally by theatreWashington, which resulted in a valuable tool to measure the powerful emotional impact of theatre.
Show Tunes & Cocktails
A monthly sing-a-long for theatre lovers to join special guests from Washington stages to belt out show tunes in intimate settings.
An annual week-long celebration to build awareness of Washington’s vibrant theatre community through special performances, backstage events, panel discussions, workshops, and area-wide promotions.
An intergenerational program for grandparents and grandfriends alike to share theatre with the young people in their lives by utilizing online tools to help select productions, resources for before and after the show, and a host of other customized benefits that facilitate the gift of theatregoing.